Displaying a Stream of Content

ABSTRACT

A system and method for generating and providing user interfaces for interacting with a stream of content are disclosed. A system having one or more processors and a memory is configured to perform operations including receiving a stream of content including one or more content items; selecting a content item; determining a tile type for providing the content item based upon an attribute of the content item; populating tile components for the tile type using the content item; organizing content tiles in a dynamic grid using the attribute of the content items; and providing the dynamic grid of content tiles for display.

CROSS-REFERENCE TO RELATED APPLICATIONS

The present application claims priority, under 35 U.S.C. §119, of U.S.Provisional Patent Application No. 61/734,926, filed Dec. 7, 2012 andentitled “Displaying a Stream of Content,” the entirety of which ishereby incorporated by reference.

BACKGROUND

The specification relates to displaying a stream of content for a user.Consumers of digital media may have goals of keeping apprised ofinformation in areas they already find interesting and discovering newcontent that is also enjoyable. Keeping apprised of information canbecome burdensome in the digital age because of the amount of availableinformation. Also, users are viewing content including that from asocial network on multiple different types of devices including smartphones, tablets and desktop computers.

SUMMARY

The specification relates to generating user interfaces for presenting astream of content. According to one innovative aspect of the subjectmatter described in this disclosure, a system having one or moreprocessors and a memory is configured to perform operations includingreceiving a stream of content including one or more content items;selecting a content item; determining a tile type for providing thecontent item based upon an attribute of the content item; populatingtile components for the tile type using the content item; organizingcontent tiles in a dynamic grid using the attribute of the contentitems; and providing the dynamic grid of content tiles for display. Thetile components of the system can include a reason bar, an author area,a re-share area, a media area, a social bar area, and a comment area.The system may also be configured to perform operations including:receiving an input selecting a tile in the dynamic grid; identifying thetile and content item associated with the input; retrieving additionalinformation related to the content item; and providing the content itemand the additional information in a user interface over the dynamicgrid. The system may also be configured to perform operations including:receiving a second input; and removing the user interface for displayand restoring the display of the dynamic grid of content tiles. Thesystem wherein at least one tile includes a social bar identifying anauthor of a comment and displaying a portion of the comment. The systemwherein the social bar is dynamically updated with new authors that haveposted comments. The system wherein the social bar includes a commentwindow and different portions of comments are dynamically displayed inthe window.

In general, another innovative aspect of the subject matter described inthis disclosure may be embodied in a method including: receiving astream of content including one or more content items; selecting acontent item; determining a tile type for providing the content itembased upon an attribute of the content item; populating tile componentsfor the tile type using the content item; organizing content tiles in adynamic grid using the attribute of the content items; and providing thedynamic grid of content tiles for display. The method wherein the tilecomponents include a reason bar, an author area, a re-share area, amedia area, a social bar area, and a comment area. The method mayfurther include receiving an input selecting a tile in the dynamic grid;identifying the tile and content item associated with the input;retrieving additional information related to the content item; andproviding the content item and the additional information in a userinterface over the dynamic grid. The method may further includesreceiving a second input; and removing the user interface for displayand restoring the display of the dynamic grid of content tiles. Themethod wherein at least one tile includes a social bar identifying anauthor of a comment and displaying a portion of the comment. The methodwherein the social bar is dynamically updated with new authors that haveposted comments. The method wherein the social bar includes a commentwindow and different portions of comments are dynamically displayed inthe window.

Another innovative aspect of the subject matter described in thisdisclosure may be embodied in a computer readable medium storinginstructions that when executed by one or more processors cause the oneor more processors to perform operations including: receiving a streamof content including one or more content items; selecting a contentitem; determining a tile type for providing the content item based uponan attribute of the content item; populating tile components for thetile type using the content item; organizing content tiles in a dynamicgrid using the attribute of the content items; and providing the dynamicgrid of content tiles for display. The computer readable medium may havetile components including a reason bar, an author area, a re-share area,a media area, a social bar area, and a comment area. The computerreadable medium may also storing instructions to perform operations of:receiving an input selecting a tile in the dynamic grid; identifying thetile and content item associated with the input; retrieving additionalinformation related to the content item; and providing the content itemand the additional information in a user interface over the dynamicgrid. The computer readable medium may also storing instructions toperform operations of: receiving a second input; removing the userinterface for display and restoring the display of the dynamic grid ofcontent tiles. The computer readable medium may also have at least onetile including a social bar identifying an author of a comment anddisplaying a portion of the comment. The computer readable medium mayalso have the social bar dynamically updated with new authors that haveposted comments. The computer readable medium may also have the socialbar including a comment window and different portions of comments aredynamically displayed in the window.

In general, another innovative aspect of the subject matter described inthis disclosure may be embodied in a method including: identifying alist of commenters, identifying a first comment associate with a firstcommenter in the list, providing the first comment for display in acomment box, identifying a second comment associate with a secondcommenter in the list, transitioning from providing the first commentfor display to providing the second comment for display; and providingthe second comment for display in the comment box. The method may alsoinclude providing the list of commenters for display. The method mayalso include providing an indicator for display that identifies whichcommenter provided the comment being provided for display. The methodmay also include receiving an updated content item including a thirdcomment, updating the list of commenter, providing a new list ofcommenters for display, transitioning to providing the third comment fordisplay; and providing the third comment for display in the comment box.The method may also perform the receiving, updating, providing andtransitioning in real-time.

According to one innovative aspect of the subject matter described inthis disclosure, a system having one or more processors and a memory isconfigured to perform operations including identifying a list ofcommenters, identifying a first comment associate with a first commenterin the list, providing the first comment for display in a comment box,identifying a second comment associate with a second commenter in thelist, transitioning from providing the first comment for display toproviding the second comment for display; and providing the secondcomment for display in the comment box. The system may also beconfigured to perform operations including providing the list ofcommenters for display. The system may also be configured to performoperations including providing an indicator for display that identifieswhich commenter provided the comment being provided for display. Thesystem may also be configured to perform operations including receivingan updated content item including a third comment, updating the list ofcommenter, providing a new list of commenters for display, transitioningto providing the third comment for display; and providing the thirdcomment for display in the comment box. The system may also beconfigured to perform operations including receiving, updating,providing and transitioning in real-time.

The systems, methods and computer readable medium described below areadvantageous in a number of respects. First, the dynamic grid structureof the user interface generated by the system and methods of thisdisclosure allows use of a common interface across different devicesindependent of form factor. For example, whether the user is using asmart phone, a tablet or a desktop computer, the user interface andinteraction are similar providing ease of use and efficiency ofpresentation of information. Second, the order of presentation and thesize of the tiles can be adapted based on the attributes of the contentitems being presented in the tile, user preferences and data format ofthe content. Third, the use of tiles allows the information in the userinterface to be dynamically updated as well as allowing the user totransition to obtain more information about content presented in thespecific tile. Fourth, the first systems and methods abstract contentitems and present the more interesting information to the user.

The features and advantages described herein are not all-inclusive andmany additional features and advantages will be apparent in view of thefigures and description. Moreover, it should be noted that the languageused in the specification has been principally selected for readabilityand instructional purposes, and not to limit the scope of the subjectmatter disclosed herein.

BRIEF DESCRIPTION OF THE DRAWINGS

The specification is illustrated by way of example, and not by way oflimitation in the figures of the accompanying drawings in which likereference numerals are used to refer to similar elements.

FIG. 1A is a block diagram illustrating an example system for generatinga stream of content for display.

FIG. 1B is a block diagram illustrating an example content applicationfor producing content items.

FIG. 2 is a block diagram illustrating an example system for generatinga stream of content for display.

FIGS. 3A-3K are graphic representations of an example user interfacesfor a dynamic grid that includes tiles with content.

FIGS. 4 is a block diagram of example components for a tile.

FIG. 5 is a graphic representation of an example user interface thatincludes tiles with content.

FIGS. 6A-C are graphic representations of example user interfaces withadditional detail for tiles from the interface of FIG. 5.

FIGS. 7A-7C are graphic representations of example user interfaces thatinclude tiles with content for a mobile device.

FIGS. 8A and 8B are graphic representations of an example social bar.

FIG. 9 is a flow diagram of an example method for generating a userinterface including a dynamic grid having one or more tiles.

FIG. 10 is a flow diagram of an example method for generating a userinterface providing detailed information about a tile from a dynamicgrid of tiles.

FIG. 11 is a flow diagram of an example method for updating a tile ordynamic grid in real-time for new content.

FIGS. 12A-12I are graphic representations of example user interfaces forinteracting with communities.

DETAILED DESCRIPTION

Systems, methods and interfaces are disclosed. While the systems,methods and interfaces of the present disclosure are described in thecontext of a social network and presenting information from a contentstream generated by a social network application, it should beunderstood that the systems, methods and interfaces can be applied topresent various types of other information (e.g. content fromheterogeneous data sources).

FIG. 1A illustrates a block diagram of a system 100 for generating astream of content for display according to some implementations. Thesystem 100 for generating a stream of content for display includes userdevices 115 a . . . 115 n that are accessed by users 125 a . . . 125 n,a social network server 101, a third-party server 107, a search server135, an entertainment server 137, a ratings server 139, an electronicmessages server 141 and a social graph 179. In the illustratedimplementations, these entities are communicatively coupled via anetwork 105.

In some implementations, the content application 103 a is operable onthe social network server 101, which is coupled to the network 105 viasignal line 104. The social network server 101 also contains a socialnetwork application 109 and a social graph 179. In some implementations,the content application 103 a is a component of the social networkapplication 109. Although only one social network server 101 is shown,multiple social network servers may be present. A social network is anytype of social structure where the users are connected by a commonfeature. Examples of a social network include, but are not limited to,blogs, micro blogs and Internet forums. Examples of common featuresinclude friendship, family, work, a common interest, etc. The commonfeatures are provided by one or more social networking systems, forexample those included in the system 100, including explicitly-definedrelationships and relationships implied by social connections with otherusers, where the relationships are defined in a social graph 179. Thesocial graph 179 is a mapping of users in a social network and how theyare related to each other.

In some implementations, the content application 103 b is stored on athird-party server 107, which is connected to the network 105 via signalline 106. The third-party server 107 includes, for example, anapplication that generates a website that includes information generatedby the content application 103 b. For example, the website includes asection of embeddable code for displaying a stream of content generatedby the content application 103 b. Furthermore, while only onethird-party server 107 is shown, the system 100 could include one ormore third-party servers 107.

The user devices 115 a . . . 115 n in FIG. 1A are used by way ofexample. While FIG. 1A illustrates two devices, the description appliesto any system architecture having one or more user devices. The userdevice 115 a is any computing device that includes a memory and aprocessor, for example a personal computer, a laptop, a Smartphone, acellular phone, a personal digital assistant (PDA), etc. The user 125 ainteracts with the user device 115 a via signal line 110. Although onlytwo user devices 115 a . . . 115 n are illustrated, any number of userdevices 115 n may be available to any number of users 125 n. In someimplementations, the system 100 includes a combination of differenttypes of client devices 115. For example, a combination of a personalcomputer and a mobile phone. The user 125 a is a human user of the userdevice 115 a.

The network 105 enables communications between the user devices 115 a-n,the social graph 179, the third party server 107, the social networkserver 101, the ratings server 139, the electronic messages server 141,the entertainment server 137 and the search server 135. Thus, thenetwork 105 can include links using technologies including, for example,Wi-Fi, Wi-Max, 2G, Universal Mobile Telecommunications System (UMTS),3G, Ethernet, 802.11, integrated services digital network (ISDN),digital subscriber line (DSL), asynchronous transfer mode (ATM),InfiniBand, PCI Express Advanced Switching, etc. Similarly, thenetworking protocols used on the network 105 can include thetransmission control protocol/Internet protocol (TCP/IP), multi-protocollabel switching (MPLS), the User Datagram Protocol (UDP), the hypertexttransport protocol (HTTP), the simple mail transfer protocol (SMTP), thefile transfer protocol (FTP), lightweight directory access protocol(LDAP), Code Division Multiple Access (CDMA), Wideband Code DivisionMultiple Access (WCDMA), Global System for Mobile communications (GSM),High-Speed Downlink Packet Access (HSDPA), etc. The data exchanged overthe network 105 can be represented using technologies and/or formatsincluding the hypertext markup language (HTML), the extensible markuplanguage (XML), etc. In addition, all or some of links can be encryptedusing conventional encryption technologies, for example, the securesockets layer (SSL), Secure HTTP and/or virtual private networks (VPNs)or Internet Protocol security (IPsec). In some implementations, theentities can use custom and/or dedicated data communicationstechnologies instead of, or in addition to, the ones described above.Depending upon the implementation, the network 105 can also includelinks to other networks.

In some implementations, the network 105 is a partially public or awholly public network, for example, the Internet. The network 105 canalso be a private network or include one or more distinct or logicalprivate networks (e.g., virtual private networks, Wide Area Networks(“WAN”) and/or Local Area Networks (“LAN”)). Additionally, thecommunication links to and from the network 105 can be wired or wireless(i.e., terrestrial or satellite-based transceivers). In someimplementations, the network 105 is an IP-based wide or metropolitanarea network.

The network 105 may have any number of configurations including a starconfiguration, token ring configuration or other configurations.Furthermore, the network 105 may include a local area network (LAN), awide area network (WAN) (e.g., the Internet), and/or any otherinterconnected data path across which multiple devices may communicate.In some implementations, the network 105 may be a peer-to-peer network.The network 105 may also be coupled to or include portions of atelecommunications network for sending data in a variety of differentcommunication protocols. In some implementations, the network 105includes short-wavelength communication networks or a cellularcommunications network for sending and receiving data including viashort messaging service (SMS), multimedia messaging service (MMS),hypertext transfer protocol (HTTP), direct data connection, wirelessapplication protocol (WAP), electronic messages, etc.

In some implementations, the network 105 helps to form a set of onlinerelationships between users 125, for example, those provided by one ormore social networking systems including explicitly-definedrelationships and relationships implied by social connections with otheronline users, where the relationships form a social graph 179.

The content application 103 receives data and generates a stream ofcontent for display. In some implementations, the content application103 receives data and generates a stream of content for display fromheterogeneous data sources. In some implementations, the contentapplication 103 receives data from heterogeneous data sources includinga third-party server 107, a social network server 101, user devices 115a . . . 115 n, a search server 135 that is coupled to the network 105via signal line 136, an entertainment server 137 that is coupled to thenetwork 105 via signal line 138, a ratings server 139 that is coupled tothe network 105 via signal line 140, an electronic messages server 141that is coupled to the network 105 via signal line 142. In someimplementations, the search server 135 includes a search engine 143 forretrieving results that match search terms from the Internet.

A public stream of content with multiple users is referred to as achannel and is available for other users. In some implementations, thecontent application 103 generates a channel for a topic, receivescandidate content items from heterogeneous data sources, generates astream of content for the channel from the candidate content items andpopulates the channel with the stream of content for the channel. Insome implementations, the stream of content for the channel has a sameor similar topic to the channel (e.g. each content item is associatedwith keywords related to the channel topic).

In some implementations, the content application 103 personalizes thechannel for a user by rescoring the candidate content items for a userand generating a personalized content stream. For rescoring thecandidate content items for a user, the content application 103 comparesthe candidate content items to a model. In some implementations, thecontent application 103 updates the model based at least in part on theuser's selection and generates an updated content stream according tothe updated model.

Referring now to FIG. 1B, the content application 103 is shown in moredetail according to one implementation. FIG. 1B is a block diagram of acomputing device 200 that includes the content application 103, acommunication unit 245, a memory 237 and a processor 235. In someimplementations, the computing device 200 is a social network server101. In some implementations, the computing device 200 is a third-partyserver 107. In some implementations, the computing device 200 is a userdevice 115 a.

The communication unit 245 sends data to and receives data from thevarious system 100 components (e.g. user devices 115, third partyapplication server 107, social network server 101, etc.). Thecommunication unit 245 is coupled to the bus 221. In someimplementations, the communication unit 245 includes a port for directphysical connection to the network 105 or to another communicationchannel. For example, the communication unit 245 includes a USB, SD,CAT-5 or similar port for wired communication with the network 105. Insome implementations, the communication unit 245 includes a wirelesstransceiver for exchanging data with the network 105, or with anothercommunication channel, using one or more wireless communication methods,such as IEEE 802.11, IEEE 802.16, BLUETOOTH®, near field communication(NFC) or another suitable wireless communication method.

The processor 235 includes an arithmetic logic unit, a microprocessor, ageneral purpose controller or some other processor array to performcomputations and provide electronic display signals to a display device.The processor 235 is coupled to the bus 221 for communication with theother components. Processor 235 processes data signals and may includevarious computing architectures including a complex instruction setcomputer (CISC) architecture, a reduced instruction set computer (RISC)architecture, or an architecture implementing a combination ofinstruction sets. Although only a single processor is shown in FIG. 1B,multiple processors may be included. The processing capability may belimited to supporting the display of images and the capture andtransmission of images. The processing capability might be enough toperform more complex tasks, including various types of featuredetermination and sampling. The computing device 200 also includes anoperating system executable by the processor 235 including but notlimited to WINDOWS®, MacOS X, Android or UNIX® based operating systems.Other processors, operating systems, sensors, displays and physicalconfigurations are possible.

The memory 237 stores instructions and/or data that may be executed byprocessor 235. The memory 237 is coupled to the bus 221 forcommunication with the other components. The instructions and/or datamay include code for performing any and/or all of the techniquesdescribed herein. The memory 237 may be a dynamic random access memory(DRAM) device, a static random access memory (SRAM) device, flash memoryor some other memory device known in the art. In some implementations,the memory 237 also includes a non-volatile memory or similar permanentstorage device and media including a hard disk drive, a floppy diskdrive, a CD-ROM device, a DVD-ROM device, a DVD-RAM device, a DVD-RWdevice, a flash memory device, or some other mass storage device forstoring information on a more permanent basis.

In some implementations, the content application 103 includes aprocessing module 202, a model generation engine 207, a contextualmodule 213, a scoring engine 211, a channel engine 220, a collaborativefiltering engine 217 and a user interface module 230. These componentsare coupled for communication and interaction by bus 221. In someimplementations, the activities of the content application 103 or acomponent thereof 202, 207, 211, 213, 217, 220, 230 are subject to userconsent.

The processing module 202 may be software including routines forreceiving information about a user's interests and social connectionsand for processing the information. In some implementations, theprocessing module 202 is a set of instructions executable by theprocessor 235 to provide the functionality described below forprocessing the information. In some implementations, the processingmodule 202 is stored in the memory 237 of the computing device 200 andis accessible and executable by the processor 235. In someimplementations, the processing module 202 is adapted for cooperationand communication with the processor 235 and other components of thecomputing device 200 via the bus 221.

The processing module 202 receives information via the communicationunit 245 about users from user input and/or prior actions of a useracross a range of heterogeneous data sources including search (forexample web, video, news, maps, alerts), entertainment (for examplenews, video, a personalized homepage, blogs, a reader, gadgetsubscriptions), social activity (for example interactions throughelectronic messages, profile information, text messaging including shortmessage service (SMS), micro blogs, geographical locations, comments onphotos, a social graph 179 and other social networking information) andactivity on third-party sites (for example websites that provideratings, reviews and social networks where users indicate that theyapprove of content). This information is derived, for example, from auser's search history, browsing history and other interactions with theInternet.

In some implementations, there are multiple processing modules 202 thateach receives data from a different heterogeneous data source. In someimplementations, the data is received by the same processing module 202.The processing module 202 transmits the data to the memory 237 forstorage. In some implementations, the memory 237 partitions the datafrom each heterogeneous data source in a separate data storage location.In some implementations, the data from heterogeneous data sources isstored in the same location in the memory 237. In some implementations,the memory 237 partitions the model and the stream of content intoseparate storage locations as well.

The model generation engine 207 may be software including routines forretrieving the data from the memory 237 and generating a model for auser based on the data. In some implementations, the model generationengine 207 may be a set of instructions executable by the processor 235to provide the functionality described below for generating the model.In some implementations, the model generation engine 207 is stored inthe memory 237 of the computing device 200 and is accessible andexecutable by the processor 235. In some implementations, the modelgeneration engine 207 may be adapted for cooperation and communicationwith the processor 235 and other components of the computing device 200via bus 221.

The model generation engine 207 may receive user information from avariety of sources including, for example, queries, clicks, news clicks,gadgets, electronic message interactions, etc.; determine features fromthe information; and generate a model of the user based on thedetermined features. The model may include various types of relevance ofitems to users, along with floating point values to indicate the extentto which the relevance holds. Examples of types of relevance include therelevance of an item's source to a user, the relevance of an item'sprimary location to a user, and the relevance of an item to a list ofinterests of a user. The interests are generated from explicitinformation and inferred information. Explicit information is derived,for example, from a user's list of interests on a social network orindicating that the user found a particular content item interesting.Inferred information takes into account a user's activities.

In some implementations, the model generation engine 207 may alsogenerate a model that contains several pieces of global meta-informationabout the user's consumption patterns including how frequently the userconsumes the stream of content and global statistics on how likely theuser is to re-share various types of items. Lastly, the model includes asequence of weights and multipliers that are used to make predictionsabout the user's likelihood of clicking on, sharing or otherwiseengaging with content stream items.

In some implementations, the model generation engine 207 generates themodel from the data across the heterogeneous data sources. In someimplementations, the model generation engine 207 builds extensions tothe model that employ the patterns of behavior of other users. Forexample, the model predicts the user's behavior based on the reaction ofsimilar users. The data for the other users may be anonymized before itis incorporated into the model.

In some implementations, the model generation engine 207 may also updatea model based on the user's reaction to the stream of content. Theuser's reaction includes, for example, selecting a button for readingitems that are similar to a content item that is part of the stream ofcontent, removing an interest from the list of interests and choosingrelated interests. Responsive to the user's reaction, the modelgeneration engine 207 updates the model. When the user selects thebutton for reading similar content items, the model generation engine207 adds the corresponding interest to the model. When the user removesan interest from the list, the model generation engine 207 adjusts themodel accordingly, e.g., by deleting the interest from the model.

The contextual module 213 may be software including routines foridentifying contextual clues from a request, e.g., a request for acontent stream for a user and/or a request for a channel. In someimplementations, the contextual module 213 may be a set of instructionsexecutable by the processor 235 to provide the functionality describedbelow for identifying contextual clues. In some implementations, thecontextual module 213 may be stored in the memory 237 of the computingdevice 200 and is accessible and executable by the processor 235. Ineither implementation, the contextual module 213 may be adapted forcooperation and communication with the processor 235 and othercomponents of the computing device 200 via the bus 221.

In some implementations, the contextual module 213 may receive a requestfor a stream of content for a user or a request for a channel each timethe user visits a website or activates an application that includes thecontent application 103. In some implementations, the user requests thestream of content or requests the content stream from the channel.Regardless of the request, the contextual module 213 receives therequest and determines contextual clues from the request. For example,the contextual module 213 determines the location of the user (based,for example, on the user's IP address), the time of day and any othercontextual clues. The contextual module 213 transmits the contextualclues to the scoring engine 211.

The scoring engine 211 may be software including routines for generatinga stream of content for a user or a channel from candidate content itemsand for personalizing a channel for a user. In some implementations, thescoring engine 211 may be a set of instructions executable by theprocessor 235 to provide the functionality described below forgenerating a stream of content for a user and for personalizing achannel for a user. In some implementations, the scoring engine 211 maybe stored in the memory 237 of the computing device 200 and isaccessible and executable by the processor 235. In some implementations,the scoring engine 211 may be adapted for cooperation and communicationwith the processor 235 and other components of the computing device 200via bus 221.

In some implementations, the scoring engine 211 queries heterogeneousdata sources for candidate content items related to search terms,receives the candidate content items and compares the candidate contentitems to the model to determine whether the user would find thecandidate content items interesting. In some implementations, theheterogeneous data sources include a search engine 143, an entertainmentserver 137, an electronic messages server 141, a ratings server 139, asocial network server 101 and a third-party server 107 as illustrated inFIG. 1A.

When the request is for a user, the query is derived from the user'sinterests, social connections and, in some implementations, recentsearch terms input by the user. When the request is for a channel, thequery includes the topic and keywords for the channel. In someimplementations, the scoring engine 211 also uses contextual cluestransmitted from the contextual module 213 to further narrow the numberof candidate content items.

In some implementations, the scoring engine 211 first performs the queryand then compares the results to the model to determine whether the userwould find the candidate content items interesting. In someimplementations, these steps are performed simultaneously. In someimplementations, the scoring engine 211 compares candidate content itemsto the model and then filters the results according to the subjectmatter of the queries.

The scoring engine 211 may determine interestingness based on socialrelevance and an interest match between the item and the user. Socialrelevance can be used to measure a likelihood that the user would beinterested in an item based on information from the user's social graph(e.g. how other people with similar demographics reacted to an item).For example, assuming the user lives in the United States and enjoys popmusic, the user might be interested in content items about a new artistnamed Artist X. The interest match of the item to the user is determinedbased on similarity of the content item to the model.

Interestingness is measured by calculating a score for each candidatecontent item. In some implementations, the scoring engine 211incorporates historical interaction feeds into the scoring. In someimplementations, the candidate items are not displayed unless theircandidate scores exceed a certain threshold. Once the scores arecalculated and the threshold is exceeded, the scoring engine 211generates a stream of content for a user that is ordered according tothe candidate content item scores.

In some implementations, the scoring engine 211 may also generate anexplanation for each item in the stream of content for display. Theexplanation is presented in a variety of ways including a tag thatcontains the subject matter of the content item (for example, skiing) ora more detailed explanation (for example, your friends enjoyed thisarticle). Other explanations include that the content item matches aspecific user interest or is similar to other content items that theuser has endorsed in the past. The user's reaction to the explanationmay be used to further refine the model.

In some implementations, the scoring engine 211 may personalize achannel for a user. The scoring engine 211 queries the channel forcontent items in the stream of content for the channel based on thetopic of the channel. The scoring engine 211 receives candidate contentitems that match the query. In some implementations, the content itemsin the channel are directly transmitted from the channel engine 220 tothe scoring engine 211. In some implementations, the scoring engine 211queries a data storage server 265(discussed below with reference to FIG.2) or the memory 237 for candidate content items based on the topic andkeywords for the channel.

The scoring engine 211 compares the candidate content items to a modeland calculates a score for each candidate content item using the modeland based upon interestingness of the candidate content item to theuser. In some implementations, the scoring engine 211 receives thecontextual clues from the contextual module 213 and uses the contextualclues to further narrow the number of candidate content items.

In some implementations, the scoring engine 211 selects a set of contentitems from the candidate content items according to their scores. Thescoring engine 211 identifies the content items in the selected contentitems and in the stream of content for the user, removes the duplicatecontent items from the selected set of content items and generates astream of content for the channel (e.g., a personalized channel for theuser) from the selected content items for a user. In someimplementations, the scoring engine 211 distributes the personalizedchannel for the user into the overall content stream for the user.

Referring still to FIG. 1B, the collaborative filtering engine 217 maybe software including routines for generating additional candidatecontent items with a social component through collaborative filteringand transmitting the additional candidate content items to the scoringengine 211 that were derived from collaborative filtering. In someimplementations, the collaborative filtering engine 217 may be a set ofinstructions executable by the processor 235 to provide thefunctionality described below for generating additional candidatecontent items. In some implementations, the collaborative filteringengine 217 may be stored in the memory 237 of the computing device 200and is accessible and executable by the processor 235. In someimplementations, the collaborative filtering engine 217 may be adaptedfor cooperation and communication with the processor 235 and othercomponents of the computing device via bus 221.

The collaborative filtering engine 217 may obtain candidate contentitems that are socially relevant from a stream of content for a userderived from people with whom the user has a relationship and transmitsthe candidate content items to the scoring engine 211. The collaborativefiltering engine 217 receives information about the relationships fromthe social graph 179. For example, the stream of content for a user isderived from friends in a social network or people to which the userfrequently sends electronic messages. The more important a personappears to be to the user, the more likely that the user is interestedin the content item. Thus, in some implementations, the collaborativefiltering engine 217 applies a weight to candidate content items basedon the social relationship of the user to the friend. For example,candidate content items generated by or consumed by users that arefriends receive higher weights than candidate content items fromsecond-generation friends of the user (e.g. a friend of a friend).

The collaborative filtering engine 217 may increase the weights appliedto candidate content items from friends when the user positivelyresponds to the items. For example, when the user comments on the itemor indicates that the user found the item interesting, the collaborativefiltering engine 217 increases the weight of that friend so that morecandidate content items from that friend become part of the stream ofcontent for the user.

The channel engine 220 may be software including routines for generatinga channel for a topic, retrieving candidate content items based on thetopic and keywords, generating a stream of content for the channel fromthe candidate content items and populating the channel with the streamof content for the channel. In some implementations, the channel engine220 may be a set of instructions executable by the processor 235 toprovide the functionality described below for generating the channelpopulated with the stream of content for the channel. In someimplementations, the channel engine 220 may be stored in the memory 237of the computing device 200 and is accessible and executable by theprocessor 235. In either implementation, the channel engine 220 may beadapted for cooperation and communication with the processor 235 andother components of the computing device 200 via the bus 221.

In some implementations, the channel engine 220 may determine a topicfor a channel (e.g., a bicycler) and identifies corresponding keywords(e.g., bicycle, bike, bicycling, biking, cycle, cycling, racer). In someimplementations, the channel engine 220 receives a request for creatinga channel from third parties or individuals. The request for creating achannel includes a topic and possibly a brief description of the channelthat the channel engine 220 uses to generate keywords. For example, thechannel engine 220 receives a request for creating a channel for a topicabout birds. In some implementations, the channel engine 220 determinesthe keywords for this channel of birds, for example birds, parrots,cockatiels, eagles, owls, pigeons, etc. The channel engine 220 generatesa channel for the determined topic.

The channel engine 220 may query heterogeneous data sources forcandidate content items based on the keywords, receive the candidatecontent items and select a set of content items from the candidatecontent items according to their global scores. In some implementations,the global score represents the popularity of a candidate content itemamong users (e.g. based on clicks, views, unique views, ratings,resharing or another metric indicating popularity). Examples ofheterogeneous data sources include a search engine 143, an entertainmentserver 137, an electronic messages server 141, a ratings server 139, asocial network server 101 and a third-party server 107. The query isderived from keywords associated with the topic. For example, thechannel engine queries the search engine 143 for items includinggourmet, cuisine and restaurant because the topic of the channel isgourmand.

In some implementations, the channel engine 220 first performs the querybased on keywords and then selects the results according to their globalscores. For example, the channel engine 220 selects a set of contentitems, each with a global score satisfying a threshold, from thecandidate content items. In some implementations, the query andselection are performed simultaneously, e.g., the channel engine 220queries heterogeneous data sources for candidate content items based onthe keywords and their associated global scores. For example, thechannel engine 220 queries a data storage server (not shown) for itemscontaining the word skiing and with global scores higher than athreshold amount. The data storage server is further described belowwith reference to FIG. 2. In some implementations, the channel engine220 selects from the candidate content items based on their globalscores and then filters the results according to the keywords. In manyof these examples, the channel engine 220 receives a set of candidatecontent items related to the topic that is popular.

The channel engine 220 generates a stream of content for the channelusing the selected content items and populates the channel with thestream of content for the channel. Once the channel is created, thechannel engine 220 transmits the stream of content for the channel tothe user interface module 230 for incorporation into a user interfacethat is displayed to users. In some implementations, the stream ofcontent is stored in the memory 237 for a data storage server 265.

In some implementations, the channel engine 220 updates the channelperiodically (e.g., every hour, day, week or month) and invites andaccepts people to join the channel as members/users. In someimplementations, the channel engine 220 also receives input oractivities from users through the user interface module 230 andpublishes these activities in the channel.

In some implementations, the channel engine 220 determines a reputationfor each user in the channel based on reactions to the user's submittedcontent and according to a level of satisfaction of one or more rules.The channel engine 220 assigns a reputation to each user indicatingwhether a user is trustworthy. In some implementations, a user'sreputation is based on whether the user submits content that a thresholdnumber of other users read, watch or positively react to by submittingcomments or by providing indications of approval for the content. Forexample, the channel engine 220 assigns a high reputation indicatingtrustworthiness when the user exceeds a threshold. In another example,the channel engine 220 assigns a low reputation indicatingtrustworthiness when the user exceeds a threshold.

The channel engine 220 determines whether to publish content itemssubmitted by the users in the channel based on the reputations of theusers and arranges the content items in the stream of content for thechannel according to a ranking of the content. In some implementations,the channel engine 220 automatically publishes the content itemssubmitted by users with high reputations in the channel. In someimplementations, the channel engine 220 asks a moderator or a user witha high reputation for approval to publish content items from users withlow reputations.

The channel engine 220 also deletes obsolete content items and itemsolder than a certain period of time, for example a month. In someimplementations, the channel engine 220 identifies the content items inthe stream of content for the channel and in a stream of content for auser as well, removes duplicate content items from the stream of contentfor the channel and distributes the stream of content for the channelinto the stream of content for the user. In some implementations, thechannel engine 220 transmits the stream of content for the channel tothe scoring engine 211 to remove the duplicates.

In some implementations, the channel engine 220 further refines thetopic of the channel based on the activities of the users. In someimplementations, the channel engine 220 divides a channel into two ormore channels with related topics. For example, the channel engine 220creates two new channels from the gourmand channel: for vegetariangourmands and another for carnivorous gourmands. In someimplementations, a new channel with a narrowed topic is derived from acurrent channel based on user feedback. In some implementations, thechannel engine 220 generates a new channel for a narrowed topic, forexample a sushi channel generated from a gourmand channel.

A public stream of content with multiple users is referred to as achannel and is available for other users. The users join the channel andthe channel appears as part of a user's stream of content. In someimplementations, the channel is a bucket and each time a content item isplaced in the bucket, the channel engine 220 automatically routes theitem to the user. In some implementations, the user selects the channelbutton generated by the user interface module 230 to view the items inthe bucket.

There are three different ways to implement a channel: (1) analgorithmic channel; (2) a moderated channel; and (3) an un-moderatedchannel. The user inputs information for creating an algorithmic channelby specifying different entities and sources (e.g. 5, 15, 20, etc.) thatcollectively pull together content about a particular interest. Otherusers subscribe to the channel by following it or indicating that theyapprove of the stream of content. Other implementations exist. Forexample, a channel may be a mix of two or more of the ways described.

For a moderated channel, at least one moderator is specified. In someimplementations, the creator of the channel is automatically designatedas a moderator. Other moderators are designed via the user interface.The user interface module 230 presents the moderator with candidatecontent items to include in the channel from various places includingitems that match a query for the specified interest and other users.When the moderator approves a candidate content item, it appears in thecontent stream for the channel. Other users offer content to the channelby indicating that they approve of an item in their content stream.Content items from other users are designed as candidate content itemsuntil the moderator approves or rejects them.

For an un-moderated channel, any user can join the channel and add anitem to the channel's content stream by approving of an item. Approveditems are sorted by their global scores and subsequently modified inresponse to the item receiving many views, indications of approval andcomments from users that are members of the channel. By rearranging thecontent items according to user responses, the stream of content of thechannel is effectively moderated.

The user interface module 230 may be software including routines forgenerating instructions for displaying a user interface on a user device115 that includes the stream of content for a user including an overallstream of content and a channel stream of content, receives userfeedbacks, allows the user to add or remove explicit interests andgenerates a widget for display on websites that include an option toshare the articles in the channel. The user interface can be displayedas part of another application, for example a social network, or as itsown standalone application. In some implementations, the user interfacemodule 230 may be a set of instructions executable by the processor 235to provide the functionality described below for providing a stream ofcontent for a user or a channel. In some implementations, the userinterface module 230 may be stored in the memory 237 of the computingdevice 200 and is accessible and executable by the processor 235. Insome implementations, the user interface module 230 is adapted forcooperation and communication with the processor 235 and othercomponents of the computing device 200 via bus 221. The operation of theuser interface module 230 and user interfaces generated by it aredescribed in more detail below with reference to FIGS. 3A-11.

FIG. 2 is a block diagram illustrating another implementation of asystem for generating a stream of content for display. In theillustrated implementation, the components of the content application103 are divided among various servers so that the information isefficiently processed. The illustrated system includes a search server135, an entertainment server 137, a ratings server 139, an electronicmessages server 141, a content acquisition pipeline 250, a data storageserver 265, a model server 255, a scoring server 260, a social graph179, a social server 270 and a content application 103.

In some implementations, the heterogeneous data sources (e.g., thesearch server 135, entertainment server 137, ratings server 139 andelectronic messages server 141) are crawled by a content acquisitionpipeline 250. In some implementations, the heterogeneous data sourcestransmit the content items to the content acquisition pipeline 250.

The content acquisition pipeline 250 includes a processing module 202for annotating the content items with specific tags, for example,features and a global score generated by the scoring engine 211, andprocesses the data about user activities. In some implementations, theactivities described herein are subject to the user consenting to datacollection. Once the content items are annotated, the processing module202 transmits the data to the data storage server 265. The data storageserver 265 indexes the features of each content item and stores them inat least one database. In some implementations, the content items areorganized according to an identification format(SourceType#UniqueItemID, for example, “VIDEOSERVICE#video_id” and“NEWS#doc_id”), an item static feature column that holds an item'sstatic features (for example, title, content, content classification,etc.), an item dynamic feature column that holds an item's dynamicfeatures (for example, global score, number of clicks, number offollowing, etc.), a source (src) static feature column where the sourceis a publisher of an item (for example, Newspaper A in news, videouploader A in Video Hosting Site A, etc.), a src dynamic feature columnholds the source's dynamic features, a content column holds activitiesthat were used to create activities and a scoring feature holds amessage that is used for user scoring.

In some implementations, the data storage server 265 dynamically phasesout the content items. For example, news items expire after 24 hours,videos expire after 48 hours and feeds are kept for 24 hours or only the10 most recent items are kept, while the rest of the items are phasedout.

The content acquisition pipeline 250 also transmits the content items tothe scoring server 260 for a global user ranking The global scores aretransmitted from the scoring server 260 to the data storage server 265,which stores the global scores in association with the content items.The global scores are helpful for organizing the content items in thedata storage server 265.

Turning now to the model server 255, the model server 255 receives theuser activity from the processing module 202 or the data storage server265. The model generation engine 207 generates the model based on userinput and/or prior actions. The model server 255 transmits a model tothe scoring server 260 periodically or upon request.

In some implementations, the scoring server 260 requests the modelresponsive to receiving a request for a stream of content for a user ora request for a channel from the user. The scoring server 260 receivesthe model from the model server 255. The scoring server 260 requests andreceives user candidates from the social graph 179. The scoring server260 requests and receives candidate content items from the data storageserver 265. The scoring server 260 requests and receives candidatecontent items from people that the user is connected to in the socialgraph 179 from the collaborative filtering engine 217 that is stored onthe social server 270. The candidate content items from the socialserver 270 are pre-scored and, in some implementations, the unreadcandidate content items are saved to a cache on the social server 270.These items are saved to a cache because the quantity of social updatescan be large enough that performing the scoring during write timeenables faster reads.

The scoring engine 211 compares the candidate content items to the modeland scores the candidate content items. In the case of candidate contentitems from the social server 270, the scoring engine 211 receives thecandidate content items from the social server 270, compares thecandidate content items to the model and rescores the candidate contentitems according to the model. The scoring engine 211 generates a streamof content for a user based on the scored candidate content items andtransmits the stream of content for a user to the content application103.

The content application 103 includes a channel engine 220 as describedabove and a user interface module 230 that receives the stream ofcontent for a user from the scoring server 260 and displays it in a userinterface. In some implementations, the user interface module 230generates a widget for display on third-party websites that allows auser to share content with the channel. Additionally, the user interfacemodule 230 provides the user with a user interface for reviewing thecontent items, retrieving additional information about a specificcontent item, transitioning between different content items, and takingvarious actions with regard to a content item.

Referring now to FIGS. 3A-3K, graphic representations of variousimplementations of the user interface 300 of the present disclosure aredescribed. The user interface module 230 advantageously provides a userinterface 300 that includes a fluid grid structure with a plurality oftiles. While the interface 300 is described in the context of a 2×2 gridimplementation of tiles, it should be understood that different gridincrements may be possible. FIGS. 3A-3H illustrate an implementation ofthe user interface 300 where the grid increment is 2×2 and there arethree possible tile sizes: small, medium and large. In this example andas shown in FIG. 3A, the user interface 300 has a size of approximatelytwo small tiles by two small tiles. Thus as shown in FIG. 3A, assumingthe content items to be presented in the user interface 300 arerepresented by four small tiles, then tiles A 302, B 304, C 306 and D308 are laid out in a 2×2 grid covering most of the displayable area ofthe user interface 300. However, the user interface 300 also allowsmedium-sized tiles and large-size tiles. The medium-sized tiles areapproximately double the size of a small tile; and thus, may be 2 smalltiles wide and 1 small tile vertically or 1 small tile wide and 2 smalltiles vertically. Examples of such tiles are shown in FIG. 3C (see tileA 302) and FIG. 3D (see tile B 304), respectively. These tiles can bepositioned within the user interface 300 in the top portion, the bottomportion, left portion of the right portion. The large-size tiles aredouble the size of a medium-sized tile or four times as large and smalltile. An example is shown in FIG. 3H (see tile A 302). As described inmore detail below with reference to FIGS. 9 to 11, the systems andmethods of the present disclosure advantageously select a tile size anda tile position based on the attributes of the content item beingpresented to the user. Thus the grid structure shown in FIGS. 3A-3K isdynamic in at least two respects. First, the size of each tile isdynamically sized based upon individual attributes of the content itemsand the content itself. For example, tiles with content more interestingto the user may be presented in a larger tile than less interestingcontent. In another example, tiles that include a photograph may bedisplayed larger than tiles that include only textual content. Second,the order in which the tiles are presented is dynamic, again based onthe content of the item as well as the attributes of the content. Forexample, tiles with content more interesting to the user may bepresented before less interesting content.

FIGS. 3A-3H illustrates possible layouts for content items from thestream of content using the dynamic grid that is 2×2 and has small,medium and large tiles sized as described above. As noted above, FIG. 3Aillustrates a graphic representation of an example user interface 300with four small tiles (tiles A 302, B 304, C 306 and D 308) laid out ina 2×2 array. FIG. 3B illustrates a graphic representation of an exampleuser interface 320 having two small tiles (tile A 302 and tile B 304)and a medium-sized tile (tile C 306). The small tiles 302, 304 are bothpositioned above the medium-sized tile 306. FIG. 3C illustrates agraphic representation of an example user interface 322 having amedium-sized tile (tile A 302) and two small tiles (tile B 304 and tileC 306). The medium-sized tile 302 is positioned above the small tiles304 and 306. FIG. 3D illustrates a graphic representation of an exampleuser interface 324 having a medium-sized tile (tile B 304) and two smalltiles (tile A 302 and tile C 306). The medium-sized tile 304 ispositioned on the right side of the user interface 324 with the twosmall tiles (tile A 302 and tile C 306) stacked vertically to the leftof the medium tile (tile B 304). FIG. 3E illustrates a graphicrepresentation of an example user interface 326 having a medium- sizedtile (tile A 302) and two small tiles (tile B 304 and tile C 306). Themedium-sized tile 302 is positioned on the left side of the userinterface 326 with the two small tiles (tile B 304 and tile C 306)stacked vertically to the right of the medium tile (tile A 302). FIG. 3Fillustrates a graphic representation of an example user interface 328having two medium-sized tiles (tile A 302 and tile B 304) with onemedium tile above the other. FIG. 3G illustrates a graphicrepresentation of an example user interface 330 having two medium-sizedtiles (tile A 302 and tile B 304) with the medium tiles side by side.FIG. 3H illustrates a graphic representation of an example userinterface 332 having one large tile (tile A 302) that occupies most ofthe user interface. One particular advantage with regard to the dynamicgrid described above is that the 2×2 grid supports rotation of devices.In other words, the presentation of the data in tiles allows the deviceto be rotated from a portrait mode to landscape mode and the appearanceand functionality of the user interface largely remain the same withonly modest dimensional changes.

Referring now to FIGS. 3I-3K, three graphic representations of variousimplementations of the user interfaces 340, 342 and 344 are shown. TheseFIGS. 3I-3K illustrate how the grid is dynamic and may be incremented inwidth by the user interface module 230 based on the device upon whichthe user interface is being presented. In FIG. 3I, the interface 340 isthree columns wide while in FIG. 3J the interface 342 is two columnswide and in FIG. 3K the interface 344 is one column wide. This maycorrespond to the available displayable real estate, e.g., for a desktopcomputer, a tablet, and a smart phone, respectively.

It should be understood that FIGS. 3A-3K illustrate only the informationthat is being provided for display on a device at a given time. The usermay use inputs to the device, for example, scrolling or gestures (e.g.,swiping), to advance the user interface to show additional tiles belowor above the tiles currently being shown. For example, FIG. 3K is aninterface that provides a linear list of tiles that may be appropriatefor display on a smart phone. The tiles are ordered from top to bottomin the list based on their relevance or interestingness to the user.Similarly, FIG. 3J is a dynamic grid two columns wide for placing tilesin configurations described in FIGS. 3A-3H and ordered in that grid fromtop to bottom of those two columns again in order of relevance orinterestingness to the user. In some implementations, the presentationof the tiles is optimized for presentation to the user. For example, thetiles may be ordered at least in part to ensure that there are no blankspaces in the 2×2 visible area. In another example, tile sizes may beselected at least in part to ensure that there are no blank spaces inthe 2×2 visible area. In some implementations, as many as ten (10)successor user interfaces are calculated and ordered for a given contentstream.

FIG. 4 is a block diagram of an example of components for a tile 400.The user interface generated by the user interface module 230 may bedynamic in yet another respect. The user interface module 230 generatestiles based upon one or more of the components for tile 400. Many of thecomponents that are described below are optional and may not be includedin every tile, for example, when the corresponding content is notavailable.

Referring now to FIG. 4A, the basic components of a tile 400 include areason bar 402, an author area 404, a re-share area 406, a media area408, a social bar 410, and a comment area 412. The reason bar 402 ispresented at the top of the tile 400 and provides information about thereason this content item is being displayed to the user, why the contentitem is in the user's stream or other attribution information. Theauthor area 404 is positioned below the reason bar 402 and provides textinformation about the author, for example, name, handle, etc. The authorarea 404 may also include a photo or image used by the author. Theauthor area 404 may also be used to display text that was input by theauthor. The re-share area 406 appears below the author area 404 andincludes tools or buttons that can be used by the reader to share thecontent item, comment on the content item or take other action withregard to the content item. Below the re-share area 406 is a media area408. The media area 408 is used to display media or representations ofmedia. For example, photos, emojis, multi-party communications session(e.g. a multi-party video chat) with or without a link to the session),thumbnails of images, representations of videos that are selectable,representations of audio that are selectable, etc., may be displayed inthe media area 408. It should be noted that in some implementations themedia and its attributes may dictate the size of the tile. For example,when the image is a panoramic image, a medium-sized tile may be usedinstead of the small-sized tile. A social bar 410 is provided below themedia area 408. The social bar 410 may include indications of the numberof endorsements or the number of comments, buttons for transitioning toa conversation related to the comment, identification of the author of acomment, an abstract of the comment, etc. In some implementations, theinformation in the social bar 410 is dynamic and updated in real-time.For example, new comments or authors introduced into the user's streamof content items may be added or removed from the social bar 410 basedon a number of social affinity factors. The information provided by thesocial bar 410 is described in more detail below with reference to FIGS.8A and 8B. Below the social bar 410 is a comment area 412. The commentarea 412 provides the full text of the comments as well as additionalinformation about the authors and is ordered in a different format thanthe social bar 410. For example, the comment area 412 may provide thecomments in reverse chronological order with the most recent commentspresented at the top. Although not shown in FIG. 4A, the tile 400 mayalso include an ad area for including advertisements within the tile. Itshould be understood that the described order and position of thevarious bars and areas included in tile 400 is merely one implementationand other implementations using a different position and order exist.

In some implementations, the tile 400 may include additional ordifferent components. For example, in some implementations, the tile 400components include a title bar with a navigation bar and other buttons(not shown). In some implementations, the title bar is locked to the topof the interface. In some implementations, the tile 400 includes apreposition bar (not shown), e.g., positioned below the title bar, whichincludes icons for current or popular information. In someimplementations, the preposition bar is also used to display communityinformation/posts or location information. In some implementations, thetile 400 includes a location area (not shown). For example, when theuser shares the location from which the media was shared or generated,this information may be provided in the location area. Additionalinformation, e.g., links to mapping programs for the location, may alsobe provided in the location area. In some implementations, the tile 400includes a photo activity area (not shown) which is separate from themedia area 408. Although not shown, the tile 400 components may alsoinclude other action pallets for example keyboards or emoticons that canbe added to the tile 400 when the content is re-shared, commented uponor endorsed.

FIG. 5 is a graphic representation of an example user interface 500 thatincludes tiles 502, 504, 506 with content for a tablet device. As shownin FIG. 5, the user interface 500 includes three tiles 502, 504, 506.The layout of the tiles 502, 504, 506 is similar to that described abovewith reference to FIG. 3D. However, FIG. 5 shows another variation ofthe tiles 502, 504, 506 in which they are still rectangular but they arenot sized exactly with predefined proportions as set forth in FIGS.3A-3H. In this implementation, the tile size may have more variance. Forexample, a first tile 502 is slightly greater than a quarter of the userinterface 500 while a second tile 504 has the same width as the firsttile 502 but a small portion of it is visible in the interface 500.Likewise the third tile 506 covers more than half the user interface500. As noted above, in some implementations the user interface module230 may size the tiles 502, 504, 506 according to the content in thetiles 502, 504 and 506. In this example, the tiles 502, 504, 506 aresized according to the attributes of the media that is included withineach tile 502, 504 and 506. The first tile 502 has a picture that ispresented in a small tile. The second tile 504 has a selectable link toa video which is also presented in a smaller tile. The third tile 506includes a photo that is presented in a medium to large tile. Sizing andordering the tiles based on the type of media included in the tile aremerely one implementation.

It should be understood that the order of the tiles and the size of thetiles may be adjusted based upon a variety of factors including: imageresolution, image orientation, album resolution, the amount of text,social data (e.g., interestingness of the content, whether the user isfollowing an author, closeness in the social graph of the author to theuser, closeness in the social graph of commenter to the user, proximityof location of the user to the content, diversity, number ofendorsements, number of re-shares, number of comments, affinity to theauthor, recommended by the system, and various other social signals),and any combination of the foregoing. For example, when the imageresolution of photo included within a tile is low, that content item maybe assigned to a small tile. In contrast, when the image resolution ofthe photo is high, that content item may be assigned a large tile.Similarly, when a content item includes 3 photos that have narrow widthdimensions (skinny), the 3 skinny photos may only require a small sizedtile; however, when the content item includes 3 photos that have anormal landscape orientation, a medium sized tile, for example, tile C306 of FIG. 3B may be used to provide the content item in a tile on agrid.

Another feature of the tiles 502, 504, 506 that is advantageous is thatsome of the functionality provided by the tiles 502, 504, 506 isaccessible when the tiles 502, 504, 506 are displayed on the grid, e.g.,as shown in FIG. 5. For example, the tiles 502, 504, 506 need not betransitioned to a more detailed interface, e.g., those of FIGS. 6A-6C,to access functionality. For example, assuming tile 506 is showing onephoto of a photo album, using the interface grid level as shown in FIG.5, the user needs only swipe left or right (or scroll left or right) onthe photo of tile 506 to update the tile 506 to show the next photo inthe photo album in tile 506. Essentially, this allows the user in thestream view of the dynamic grid to view a bunch of photos from a photoalbum. Similarly, this access to functionality may be extended to anyaction buttons on tiles that are visible to the user in the dynamic gridview of FIG. 5. Examples of action buttons include, but are not limitedto, endorsement buttons, sharing buttons, comments, etc. Similarly,swipe left or right (or scroll left or right) on the tile can be used toaccess content above or below the tile. In some implementations,scrolling or gestures (e.g. swiping) may be used within a tile to expandor contract content of the tile.

Referring now also to FIGS. 6A-6C, the transitions between interfaces500, 600, 620 and 640 is described. With the user interface 500 beingdisplayed, the user may select a tile 502, 504, 506 for example byinputting a selection command or by tapping on the tile 502, 504, 506and the user interface transitions from the interface 500 shown in FIG.5 to a corresponding interface 600, 620 and 640 shown in FIGS. 6A-6C.

More specifically, in some implementations, when the first tile 502 isselected, the display transitions from the user interface 500 to userinterface 600 shown in FIG. 6A. The user interface 600 has an expandedversion of the tile 602 with the full text associated with the contentitem. Additionally, the user interface advantageously presents the tile602 overlaid upon a shaded version of the user interface 500 from whichthe user has transitioned. This is particularly advantageous because itallows the user to review more detailed information about the contentitem while having the context of the item displayed in a shaded manner.A comparison of the two tiles 502, 602 illustrates how much more textfrom the content item is shown. It should be understood that this ismerely one example of a tile including more detailed information and themore detailed information that may be provided. Another example is thata photo or any other component associated with the content item or tilemay be shown in expanded format.

When the third tile 506 is selected, the display transitions from theuser interface 500 to user interface 620 shown in FIG. 6B. Thetransition between the user interface 500 of FIG. 5 and the userinterface 620 of FIG. 6B shows another implementation for transitioningbetween interfaces. In this implementation, the media area 408 (e.g.,the photo) the tile is expanded to be shown in full screen and theauthor area 404, re-share area 406, social bar 410 and comment area 412are overlaid on the media area 408. This implementation is particularlyadvantageous because it allows almost all the information associatedwith the content item to be presented to the user in a single userinterface. The portion of the other components 404, 406, 410 and 412 ofthe tile are overlaid over the media area 408 at the bottom left corner.This has the advantage of minimally obstructing the view of the mediaarea. It should be understood that this overlay could be positioned atvarious other positions within the interface 620.

In some implementations, when the third tile 506 is selected, thedisplay transitions from the user interface 500 to user interface 640shown in FIG. 6C. The transition between the user interface 500 of FIG.5 and the user interface 640 of FIG. 6C shows another implementation fortransitioning between interfaces. In this implementation, a photo albumpresented with images in a grid is overlaid upon the media area 408(e.g., photo) expanded to cover the full screen. The new tile shown inFIG. 6C may include a button to allow the user to transition to thephoto album and indicating the number of photos, associated text, and agrid of the first n thumbnail images of the photos from the photo album.It should be understood that FIG. 6A, 6B and 6C are merely threeexamples of how additional details from a content item may be presentedin a secondary interface accessed through the primary interface 500 ofFIG. 5.

Referring now to FIGS. 7A-7C, graphic representations of example userinterfaces for a mobile device are described. FIG. 7A illustrates howthe tile components may be presented in a reduced fashion as a singletile for a mobile device. FIG. 7B illustrates how a photo album can bepresented in a tile for mobile device. FIG. 7C illustrates animplementation of how a secondary interface for composing a share orcomment on a tile may be presented. It should be understood that thecomponents of the tile may be reduced in size, reducing content orcompletely eliminated from presentation on a mobile device. Similarly,buttons or functionality offered by the tile may also be reduced oreliminated to accommodate the functionality available on the mobiledevice.

FIGS. 8A and 8B are graphic representations of an example social bar410. FIG. 8A shows an implementation for the social bar 410. In thisimplementation, the social bar 410 includes an endorsement button 802,an expansion button 804, a list of commenters 806, an indication of thenumber of comments 808, a comments box 810 and an indicator 812 thatidentifies the commenter that made the comments in the comment box 810.In some implementations, the endorsement button 802 causes the interfaceto transition to another interface that allows the user to endorse thecontent presented in the tile. The expansion button 804 transitions theinterface (e.g., interface 600) to another interface (e.g., interface620) where more information about the content item is displayed in anindividual expanded tile. The list of commenters 806 is a list of usersthat have posted comments about the content item in the tile. In someimplementations, images of the commenters are shown. For example, FIG.8A shows 4 commenters and their images. In some implementations, namesor handles rather than images are presented in 806. In someimplementations, the commenters most related to the user are added tothe list of commenters 806. In some implementations, the commenters thatare added to the list of commenters 806 can be determined by relevance,for example, a threshold related to one or more of affinity to the user,proximity in time, whether the commenter is endorsed or followed by theuser, where the whether the commenter is popular or often endorsed, etc.is satisfied and the commenter is added to the list of commenters 806.In some implementations, the list of commenters 806 is dynamicallyupdated in real-time as new comments are added to the user stream. Itshould be understood that as new comments are received those commenterssatisfying the threshold and included in the list 806 may change suchthat the commenters in the list 806 are dynamic. The number of commentsindicator 808 tells the user how many comments have been posted aboutthe content item in the tile. The comment box 810 provides the commentor a portion of the comment. In some implementations, the commentsprovided for presentation to the user in the comment box 810 are changedat predetermined intervals. For example, comments from different usersmay be transitioned through the comment box 810 like a ticker tape. Asanother example, comments may be changed at predetermined intervals oftime (e.g., every 15 seconds). The indicator 812 is used to indicate theuser to which the comment corresponds. For example in FIG. 8A, thecomment in the comment box 810 corresponds to the first user and theindicator 812 is positioned below the image of the first user toindicate that the first user is the source of the comment. Bycomparison, in FIG. 8B, the comment in the comment box corresponds to asecond user, the user to the right of the first user, and the indicator812 is positioned below the image of the second user to identify thatthe second user is the source of the comment. In some implementations,the comment box 810 is updated and cycles through each of the usersshown in the list of commenters 806 and as the comments are changed theindicator 812 moves to be positioned under the user that is the sourceof the comment. It should be recognized that the indicator 812 is merelyone example of an indicator and that other indicators exist.

Referring now to FIG. 9, an example method 900 for generating a userinterface including a dynamic grid having one or more tiles isdescribed. The method 900 begins by receiving 902 a stream of contentincluding one or more content items. For example, the stream of contentmay be received by the user interface module 230 from the contentapplication 103. The user interface module 230 selects a content itemfrom the stream of content. The user interface module 230 thendetermines 904 a tile type for providing the content item based upon anattribute of the content item. For example, an attribute of the contentitem may be media and its attributes, image resolution or any of thefactors described above with reference to FIG. 5. Next, the method 900uses 906 the content item to populate the tile components. Then themethod organizes content tiles in a dynamic grid using the attribute ofthe content items. The content tiles may be ordered 908 in the dynamicgrid using the attributes of the content files. For example, the tilesmay be ordered according to two rules: first making sure there is noblank space in the dynamic grid (e.g. 2×2 grid) provided to the user andsecond providing the tiles in order of relevance with the more relevantcontent being presented at the top of the grid. In some implementations,the method 900 continues by diversifying 910 the tiles. The tiles may bediversified based upon the type of content presented, type or size oftile presented, source of content for tile or other factors. As notedabove, in some implementations up to 10 interfaces are generated. Forexample, assuming a 2×2 dynamic grid is visible to the user, in someimplementations, a grid of 2×20 is arranged and created so thatsuccessive portions of the 2×20 grid can be provided to the user inresponse to input to transition to successive portions of the grid. Themethod continues by providing 912 a portion of the dynamic grid of tilesfor display.

In some implementations, a tile may have a predefined maximum size. Insome such implementations, the step of populating 906 the tilecomponents with content from the content item may include an iterativeprocess of reducing the size of different components until the sum ofthe components' sizes is below the maximum size for a tile. For example,the processes may be to first reduce the size of text, then to reducethe size photo, then to reduce functionality provided in the tile andthen evaluate whether the tile size is below the maximum allowed. If so,the tile is populated; if not, the method may select each of thecomponents again and determine whether their size cannot be reduceduntil the total size of all the components is below the maximum allowed.Additionally or alternatively, certain components of the tile may beeliminated if the tile size needs to be reduced. In someimplementations, a tile may have a predefined minimum size. In some suchimplementations, content items with no additional media or littlecontent may be expanded. In such an example, the font of text may beincreased, the icon size may be increased or other buttons may be addedto reduce the amount of whitespace for a tile that has limited content.

FIG. 10 shows an example method 1000 for generating a user interfaceproviding detailed information about a tile from a dynamic grid oftiles. The method 1000 begins by receiving 1002 an input selecting atile in the dynamic grid. The method 1000 identifies the tile and thecontent item associated with the input, and then retrieves 1004additional information related to the content item. Then the userinterface module 230 creates 1006 the detailed tile interface. Thedetailed tile interface is populated with the information retrieved instep 1004. Then the detailed tile interface is provided 1008 for displayto the user. The user may input additional commands to manipulate thesecondary interfaces. The user interface module 230 receives 1010 arequest for further detail about the content item. The detailed userinterface is updated 1012 with additional information and the updateddetailed user interface is provided 1014 for display to the user. Anexample of this method is shown in the interfaces of FIG. 6A and 6B.These user interfaces can receive input to retrieve additional textother than that provided and displayed. In such cases, the user canscroll to additional text below the text currently displayed in the userinterfaces shown FIG. 6A and 6B. This additional text is retrieved andthe interface is updated and provided back to the user as describedabove in steps 1012 and 1014.

In some implementations, when additional text is provided and the userscrolls through that text, the detailed user interface is automaticallyclosed and the user returns to the initial dynamic grid tile interface.In some implementations rather than automatically closing the secondaryuser interface, a button is provided when the user reaches the end ofthe text to make that transition. For example, when the user scrolls tothe end of text in interface 602 of FIG. 6A, the interface wouldautomatically transition back to interface 500 of FIG. 5. It should beunderstood that the secondary user interfaces may have a variety ofdifferent mechanisms to return to the interface 500 of FIG. 5. Forexample, various features may include a pull to close, pull to show nextpost, scroll past the end to automatically close, pull to retrieve nextpost or release to close.

FIG. 11 shows an example method 1100 for updating a tile or dynamic gridin real-time for new content. The method 1100 begins by providing 1102 atile or a dynamic grid interface for display. Next the user interfacemodule 230 receives 1104 content related to a tile or dynamic grid thatis being displayed. The user interface module 230 updates 1106 theinterface with the new content that was received and provides 1108 theupdated tile interface for display to the user.

Referring now to FIGS. 12A-12I, additional example user interfaces forinteracting with communities are shown. Other sources of content includecommunities which may be public or private, but are groups of users thatare interested in a particular topic and want to exchange informationabout a particular topic or subject matter of interest. The informationexchanged may include, but is not limited to one or more of posts,blogs, comments, shares, photos, movies, audio, rich conversations,multi-party communication sessions, etc. The topics can be aboutanything and the formation of communities on topics is dynamic andadaptive. The interfaces, systems and methods described above can alsobe applied to communities and be used to provide a similar userexperience and ease of interaction. The user interfaces in FIGS. 12A-12Ican be adapted to have dynamic grid organization, use tiles to presentdifferent portions of the user interfaces shown in FIGS. 12A-12I, andhave modified tiles with functions specific to communities, e.g.,creating a community, joining a community and sharing media of varioustypes with the community.

In the above description, for purposes of explanation, numerous specificdetails are indicated in order to provide a thorough understanding ofthe technology described. It should be apparent, however, that thistechnology may be practiced without these specific details. In otherinstances, structures and devices are shown in block diagram form inorder to avoid obscuring the technology. For example, the presenttechnology is described with some implementations below, with referenceto user interfaces and particular hardware. However, the presenttechnology applies to any type of computing device that may receive dataand commands, and any devices providing services.

Moreover, the present technology is described above primarily in thecontext of creating and providing personas in social networks for thepurpose of filtering connections, content, and applications, relating tousers of the social networks, based on the personas; however, thepresent technology may apply to any type of online communities and otherapplications beyond just online communities. In particular, thistechnology for creating personas and filtering connections, content, andapplications relating to the users of the social networks, based onpersona types, may be used in other contexts besides social networks.

Reference in the specification to “one implementation or instance,” “animplementation or instance,” or “some implementations or instances”simply means that one or more particular features, structures, orcharacteristics, described in connection with the one or moreimplementations or instances is included in at least one or moreimplementations or instances that are described. Any appearance of thephrase “in one implementation or instance” in various places in thespecification is not necessarily referring to the same implementation orinstance.

Some portions of the detailed descriptions above are presented in termsof algorithms and symbolic representations of operations on data bitswithin a computer memory of either one or more computing devices. Thesealgorithmic descriptions and representations are the means used in thedata processing arts to most effectively convey the substance of theirwork to others. An algorithm as indicated here, and generally, isconceived to be a self-consistent sequence of steps leading to a desiredresult. The steps are those requiring physical manipulations of physicalquantities. Usually, though not necessarily, these quantities take theform of electrical or magnetic signals capable of being stored,transferred, combined, compared, and otherwise manipulated. It hasproven convenient at times, principally for reasons of common usage, torefer to these signals as bits, values, elements, symbols, characters,terms, numbers, or the like.

It should be understood, however, that all of these and similar termsare to be associated with the appropriate physical quantities and aremerely convenient labels applied to these quantities. Unlessspecifically stated otherwise, as apparent from the followingdiscussion, it should be appreciated that throughout the description,discussions utilizing the terms “processing,” “computing,”“calculating,” “determining,” or “displaying” or the like, refer to theaction and processes of a computer system, or similar electroniccomputing device, that manipulates and transforms data represented asphysical (electronic) quantities within the computer system's registersand memories into other data similarly represented as physicalquantities within the computer system memories or registers or othersuch information storage, transmission, or display devices.

The present technology also relates to an apparatus for performing theoperations described here. This apparatus may be specially constructedfor the required purposes, or it may include a general-purpose computerselectively activated or reconfigured by a computer program stored inthe computer. Such a computer program may be stored in acomputer-readable storage medium, for example, but not limited to, anytype of disk including floppy disks, optical disks, CD-ROMs, magneticdisks, read-only memories (ROMs), random access memories (RAMs), EPROMs,EEPROMs, magnetic or optical cards, flash memories including USB keyswith non-volatile memory or any type of media suitable for storingelectronic instructions, each coupled to a computer system bus.

This technology may take the form of an entirely hardwareimplementation, an entirely software implementation, or animplementation including both hardware and software components. In someimplementations, this technology is implemented in software, whichincludes but is not limited to firmware, resident software, microcode,etc.

Furthermore, this technology may take the form of a computer programproduct accessible from a computer-usable or computer-readable mediumproviding program code for use by or in connection with a computer orany instruction execution system. For the purposes of this description,a computer-usable or computer-readable medium may be any apparatus thatmay include, store, communicate, propagate, or transport the program foruse by or in connection with the instruction execution system,apparatus, or device.

A data processing system suitable for storing and/or executing programcode includes at least one processor coupled directly or indirectly tomemory elements through a system bus. The memory elements may includelocal memory employed during actual execution of the program code, bulkstorage, and cache memories, which provide temporary storage of at leastsome program code in order to reduce the number of times, code must beretrieved from bulk storage during execution.

Input/output or I/O devices (including but not limited to keyboards,displays, pointing devices, etc.) may be coupled to the system eitherdirectly or through intervening I/O controllers.

Communication units including network adapters may also be coupled tothe systems to enable them to couple to other data processing systems,remote printers, or storage devices, through either intervening privateor public networks. Modems, cable modems, and Ethernet cards are just afew examples of the currently available types of network adapters.

The algorithms and displays presented in this application are notinherently related to any particular computer or other apparatus.Various general-purpose systems may be used with programs in accordancewith the teachings here, or it may prove convenient to construct morespecialized apparatus to perform the required method steps. The requiredstructure for a variety of these systems is outlined in the descriptionabove. In addition, the present technology is not described withreference to any particular programming language. It should beunderstood that a variety of programming languages may be used toimplement the technology as described here.

The foregoing description of the implementations of the presenttechnology has been presented for the purposes of illustration anddescription. It is not intended to be exhaustive or to limit the presenttechnology to the precise form disclosed. Many modifications andvariations are possible in light of the above teaching. It is intendedthat the scope of the present technology be limited not by this detaileddescription, but rather by the claims of this application. As should beunderstood by those familiar with the art, the present technology may beimplemented in other specific forms, without departing from the spiritor essential characteristics thereof. Likewise, the particular namingand division of the modules, routines, features, attributes,methodologies, and other aspects are not mandatory or significant, andthe mechanisms that implement the present disclosure or its features mayhave different names, divisions and/or formats. Furthermore, as shouldbe apparent, the modules, routines, features, attributes, methodologiesand other aspects of the present technology can be implemented assoftware, hardware, firmware, or any combination of the three. Also,wherever a component, an example of which is a module, of the presenttechnology is implemented as software, the component can be implementedas a standalone program, as part of a larger program, as a plurality ofseparate programs, as a statically or dynamically linked library, as akernel loadable module, as a device driver, and/or in every and anyother way known now or in the future to those in the art of computerprogramming. Additionally, the present technology is in no way limitedto implementation in any specific programming language, or for anyspecific operating system or environment. Accordingly, the disclosure ofthe present technology is intended to be illustrative, but not limiting,of the scope of the present disclosure, which is set forth in thefollowing claims.

What is claimed is:
 1. A system comprising: a processor; and a memorystoring instructions that, when executed, cause the system to: receive astream of content including one or more content items; select a contentitem; determine a tile type for providing the content item based upon anattribute of the content item; populate tile components for the tiletype using the content item; organizing content tiles in a dynamic gridusing the attribute of the content items; and provide the dynamic gridof content tiles for display.
 2. The system of claim 1, wherein the tilecomponents include a reason bar, an author area, a re-share area, amedia area, a social bar area, and a comment area.
 3. The system ofclaim 1, comprising: instructions stored in the memory that, whenexecuted, cause the system to: receive an input selecting a tile in thedynamic grid; identify the tile and content item associated with theinput; retrieve additional information related to the content item; andprovide the content item and the additional information in a userinterface over the dynamic grid.
 4. The system of claim 3, comprising:instructions stored in the memory that, when executed, cause the systemto: receive a second input; remove the user interface for display; andrestore the display of the dynamic grid of content tiles.
 5. The systemof claim 1, wherein at least one tile includes a social bar identifyingan author of a comment and displaying a portion of the comment.
 6. Thesystem of claim 5, wherein the social bar is dynamically updated withnew authors that have posted comments.
 7. The system claim 5, whereinthe social bar includes a comment window and different portions ofcomments are dynamically displayed in the window.
 8. A methodcomprising: receiving, using one or more processors, a stream of contentincluding one or more content items; selecting, using one or moreprocessors, a content item; determining, using one or more processors, atile type for providing the content item based upon an attribute of thecontent item; populating, using one or more processors, tile componentsfor the tile type using the content item; organizing, using one or moreprocessors, content tiles in a dynamic grid using the attribute of thecontent items; and providing, using one or more processors, the dynamicgrid of content tiles for display.
 9. The method of claim 8, wherein thetile components include a reason bar, an author area, a re-share area, amedia area, a social bar area, and a comment area.
 10. The method ofclaim 8, comprising: receiving an input selecting a tile in the dynamicgrid; identifying the tile and content item associated with the input;retrieving additional information related to the content item; andproviding the content item and the additional information in a userinterface over the dynamic grid.
 11. The method of claim 10, comprising:receiving a second input; removing the user interface for display; andrestoring the display of the dynamic grid of content tiles.
 12. Themethod of claim 8, wherein at least one tile includes a social baridentifying an author of a comment and displaying a portion of thecomment.
 13. The method of claim 12, wherein the social bar isdynamically updated with new authors that have posted comments.
 14. Themethod of claim 12, wherein the social bar includes a comment window anddifferent portions of comments are dynamically displayed in the window.15. A computer program product comprising a non-transitory computerusable medium including a computer readable program, wherein thecomputer readable program when executed on a computer causes thecomputer to: receive a stream of content including one or more contentitems; select a content item; determine a tile type for providing thecontent item based upon an attribute of the content item; populate tilecomponents for the tile type using the content item; organize contenttiles in a dynamic grid using the attribute of the content items; andprovide the dynamic grid of content tiles for display.
 16. The computerprogram product of claim 15, wherein the tile components include areason bar, an author area, a re-share area, a media area, a social bararea, and a comment area.
 17. The computer program product of claim 15,wherein the computer readable program when executed on a computer causesthe computer to: receive an input selecting a tile in the dynamic grid;identify the tile and content item associated with the input; retrieveadditional information related to the content item; and provide thecontent item and the additional information in a user interface over thedynamic grid.
 18. The computer program product of claim 17, wherein thecomputer readable program when executed on a computer causes thecomputer to receiving a second input; removing the user interface fordisplay; and restoring the display of the dynamic grid of content tiles.19. The computer program product of claim 15, wherein at least one tileincludes a social bar identifying an author of a comment and displayinga portion of the comment.
 20. The computer program product of claim 19,wherein the social bar is dynamically updated with new authors that haveposted comments.
 21. The computer program product of claim 19, whereinthe social bar includes a comment window and different portions ofcomments are dynamically displayed in the window.
 22. A methodcomprising: identifying, using one or more processors, a list ofcommenters; identifying, using one or more processors, a first commentassociate with a first commenter in the list,; providing, using one ormore processors, the first comment for display in a comment box;identifying, using one or more processors, a second comment associatewith a second commenter in the list; transitioning, using one or moreprocessors, from providing the first comment for display to providingthe second comment for display; and providing, using one or moreprocessors, the second comment for display in the comment box.
 23. Themethod claim 22, comprising: providing the list of commenters fordisplay.
 24. The method of claim 22, comprising: providing an indicatorfor display that identifies which commenter provided the comment beingprovided for display.
 25. The method of claim 22, comprising: receivingan updated content item including a third comment; updating the list ofcommenter, providing a new list of commenters for display; transitioningto providing the third comment for display; and providing the thirdcomment for display in the comment box.
 26. The method of claim 25,comprising: updating, providing and transitioning in real-time.
 27. Asystem comprising: one or more processors; and a memory storinginstructions that, when executed, cause the system to: identify a listof commenters; identify a first comment associate with a first commenterin the list; provide the first comment for display in a comment box;identify a second comment associate with a second commenter in the list;transition from providing the first comment for display to providing thesecond comment for display; and provide the second comment for displayin the comment box.
 28. The system of claim 27, comprising: instructionsstored in the memory that, when executed, cause the system to: providethe list of commenters for display.
 29. The system of claim 27,comprising: instructions stored in the memory that, when executed, causethe system to: provide an indicator for display that identifies whichcommenter provided the comment being provided for display.
 30. Thesystem of claim 27, comprising: instructions stored in the memory that,when executed, cause the system to: receive an updated content itemincluding a third comment; update the list of commenters; provide a newlist of commenters for display; transition to providing the thirdcomment for display; and provide the third comment for display in thecomment box.
 31. The system of claim 30, comprising: instructions storedin the memory that, when executed, cause the system to: receive, update,provide and transition in real-time.